From Beijing to Sydney, YG Searches for the Next Global Stars

YG Entertainment is launching a global search for new talent. Throughout the second half of 2026, the company will conduct large-scale global auditions across major cities worldwide to find its next generation of artists. This project is designed on a global scale, aiming to discover individuals with "Hidden Talents" from all corners of the world to join YG on its next journey.

Touring 15 Cities from Asia to North America and Oceania

This audition is not limited to any specific region but is designed to be a truly global endeavor. The selected audition cities span a wide range of locations, including Asia, North America, and Oceania. The specific list of cities includes major Chinese hubs such as Beijing, Chengdu, Shanghai, and Shenzhen, as well as Tokyo and Osaka in Japan. Other key Asian cities, including Hong Kong and Taipei, along with Bangkok, the heart of Southeast Asia, have also been named as audition venues.

Extensive casting will also take place across North America. The tour covers the entire region, including Los Angeles, Dallas, and New Jersey, as well as Vancouver and Toronto in Canada. Furthermore, Sydney and Auckland in Oceania have been selected, demonstrating that this global audition encompasses major hubs across the globe.

A Six-Month Journey in the Second Half of 2026

The audition period will run from July to December 2026. During this approximately six-month period, YG Entertainment plans to travel the world to personally identify and select talent with immense potential. This audition goes beyond simple casting; it is a process of building a foundation for new artists to grow within the YG system.

Through this audition, YG Entertainment will focus on finding individuals with "Hidden Talents." The officially announced slogan, "WHO’S NEXT?", asks who will lead the next generation while conveying the hope that hidden talents from around the world will embark on a new journey with YG. Aspiring candidates can complete the application process through the official website (https://www.yg-audition.com/).

The Start of Global Casting for 'Who's Next'

As the boundaries of the global music market continue to dissolve, all eyes are on what kind of new artists YG will produce through this massive audition. The focus of this initiative is to uncover hidden talents worldwide and provide them with the opportunity to begin their journey with YG.

This journey, taking place during the second half of 2026, is expected to be a major turning point in determining the leaders of the next generation of K-pop. As this large-scale casting tour moves through major cities worldwide, fans across the globe are eagerly anticipating the next generation of artists YG Entertainment will unveil.